Capturing Leads From a Free Traffic Exchange
Traffic Exchange - There are three key features that need to be
implemented to be able to take advantage of traffic you receive from a
free traffic exchange. You must have in place a squeeze (or lead
capture) page, an autoresponder email manager, and a quality free offer
or incentive that is attractive to visitors, who will provide their
details to receive it. How you set up your system is extremely
important.
The squeeze page is where visitors land when first reaching your
website. This is set up to highlight the appeal of your offer so that
they are induced to leave their email addresses for your subscribers'
list. This gives you the opportunity to be able to follow up later with
messages to those subscribers. Those emails aim to build a relationship
of respect and trust with them, and may include quality, useful
information. At various times, your emails will also invite the purchase
of some item that you recommend.
Although it's possible to deliver the visitor direct to a product sales
page, experience shows that this is ineffective as visitors from a
traffic exchange usually remain on your site for less than 30 seconds
(and probably closer to 15 seconds), and this time constraint does not
suit the way sales pages work. In other words, sales are usually poor.
However, a carefully crafted landing page with a simple objective - such
as to gather email addresses - works very well. Using a 'squeeze page'
as a landing page for the traffic you get from a traffic exchange will
work well if you target the page to the known interests of the visitors:
internet marketing. More precisely, they are interested in website
traffic; after all, that is the main reason they approached a traffic
exchange and they are only visiting your site to gain credits.
So usually you would provide a free ebook, software, video, or email
course as an inducement to the visitor to provide you with their contact
details. As well, the lead capture page would describe the amazing
benefits to be enjoyed if they received the product you offer.
These details are automatically sent to an autoresponder which manages
your mailing list and dispatches messages to your subscribers at
pre-determined intervals that you have set.
By also setting up a tracking system on your lead capture pages and in
your emails, you will be able to keep track of which pages and messages
are effective in getting a response. This enables you to refine your
advertising copy to improve your results.
Leads that you receive from a traffic exchange are primarily interested
in internet marketing and have very little time in which to assess the
page that you place before them. Experience has shown users of traffic
exchanges they can obtain real benefits by establishing a follow-up
system that captures the email addresses of visitors from a traffic
exchange, which enables repeated contact to be made at a later date.
